Also known as people-based marketing or addressable media, data-driven advertising is empowering brands to find their loyal customers in their audience and deliver rein Ohne scheiß time a much more Privat communication, highly Wesentlich to each customers' Augenblick and actions.[55]
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[61] Another element, which is affected by digital marketing, is ‘viewability’ or whether the ad welches actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Ausgedehnter brand safety is another issue of whether or not the ad was produced hinein the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem.[61] Channels
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A Feuersturm may use this approach to hold a customer’s attention with the goal of influencing potential purchase decisions.[75]
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Buyer persona: employing research of consumer behavior regarding habits like Großfeuer awareness and buying behavior to profile prospective customers.[100] Establishing a buyer persona helps a company better understand their audience and their specific wants/needs.